The multi-sided, multi-faced, multi-dimensional single organisation: myth or merit?

>

Quite a few organisations (both profit and non-profit organisation) cary more than one brand. General Motors became famous for it, thanks to Alfred Sloan, who developed the multi-brand approach on a huge scale.

An organisation to have various faces to the out-side world enables it to interact better with its audiences, because it allows various connections with various people in suited ways.

On the other hand it requires a delicate internal organisation to match the need and benefits of one-ness with the advantages of differentiation and autonomy. The worst outcome would be organisational schizophrenia, a not so un-common managerial disease.

 

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: