Building any border interaction that defines the organisation is as much about shape as about impression


When talking about the shape of things, the question arises of the difference between the form and the imprint it leaves.

Discussing the materialisation of the border is important because it states what the border actually is and what it constitutes of, but equally important is the footprint the border makes and the mental imprint it leaves. Both aspects go hand in hand and are tied together and at the same time they are very different things (see picture above).

Customer interaction design is one of the disciplines that defines the border and thus the organisation and it takes  both aspects into account, when done well.


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