The Internet provided new opportunities and challenges for organization for interaction.
New developments of mobility and social app’s increase both the opportunities and challenges. New devices and mobile networks provide new places and formats to interact . In the format there are a couple of players that dominate the interaction and business models (apple, google, facebook).
A strategy of pull provides more richness that the push of technology. Defining the pull requires deep thought about the meaning of the (virtual) border. Even more than be before, also because of the stakes involved.