Expanding the border space: qualitatively or quantitatively. Two design strategies.

The border as the space where experience with the outside is shaped. As an organisation you can extend your experience share by copying a proven concept (retail outlets,  goods) or by deepening and broadening the single experience (on-line interaction, a single production/service side).

This choice has organisational consequences. As have all the hybrid strategies that involve both directions.

 

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