The logo as the definitive border sign post of an organisation. The ultimate token of distinction between in- and outside.

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The logo identifies an organisation. It makes very clear what is part of the organisation and what is not. And by that it emphasises the difference  and thus the border.

Products carrying the logo remain somehow, even when the customer has bought the product, in the mental reign of the organisation. The buyer is temporarily allowed in antechamber of the sacred world of the organisation.

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