The same border elements can provide different organisational experiences: a matter of orientation.


Architects have played with the idea since a long time: using the orientation of  similar elements to create various spacial experiences.

Could we apply this concept to organisation design?

It would start with a deeper awareness of the effect of organisational building blocks such as HRM systems, meetings, innovation processes, customer interaction set-ups, etc, etc. Then we could orient them to the intended experience.


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